3M has had adhesive hair and lint removal products in the market for decades... however competitive encroachment and the need to appeal to more discerning consumers prompted a brand refresh.  Considering Scotch brand equity, Petcare brand equity, and products currently in development, we took a hollistic view at our product portfolio and focused on both species neutral and species specific concepts.  Settling on a sophisticated yet whimsical approach that would appeal to dog and cat owners alike, 3M was able to distance themselves from the competition.

 

This brand refresh was a collaboration with Design Group Italia (DGI).

3M, Scotch, Fur Fighter, Pet Care are all registered trademarks.  All property on these pages is the property of 3M.